See What Your Report Looks Like

Summary

Your total ad spend across Meta Ads and Google Ads was $4,200 last month. 67% of that spend ($2,814) went to Google Search campaigns that generated 34 leads at $82.76 per lead. The remaining 33% ($1,386) went to Meta Ads — but only $539 of that drove conversions. The rest went to an audience segment that has not converted in 61 days.

What’s Working

• ◆Google Search “emergency plumber near me” campaign: 18 leads at $52.11 CPL — your best-performing campaign by a wide margin.
• ◆Google Search “water heater repair Chicago”: 11 leads at $94.00 CPL — still profitable given your average ticket of $680.
• ◆Meta retargeting to past website visitors: 5 leads at $107.80 CPL with a 14% close rate — strong for warm traffic.

What’s Wasting Money

• ◆Meta “Broad — Homeowners 25-54” audience: $847 spent, 0 conversions in the last 61 days. This audience has burned $847 with no return.
• ◆Google Display remarketing: $312 spent, 2,400 impressions, 0 leads. Display is not converting for your service category.

Top 3 Action Items

1. 1Pause the “Broad — Homeowners 25-54” Meta audience immediately. Reallocate the $847/mo to your emergency plumber Google Search campaign, which has room to scale at current CPL.
2. 2Kill Google Display remarketing. Move the $312/mo budget to the “water heater repair” Search campaign. At current conversion rates, this should generate 3-4 additional leads.
3. 3Increase Meta retargeting budget by $200/mo. This audience converts at 14% — the highest close rate across all campaigns. Even a small budget increase should yield 1-2 extra leads.